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Privacy Policy

Last updated: 9 May 2026

This Privacy Policy explains how KALEW ("we", "us") processes the personal data of visitors and customers of kalew.ee in line with the EU General Data Protection Regulation (GDPR).

Data controller

KALEW is operated as a small Estonian project. The data controller can be reached at support@kalew.ee.

What we collect

Depending on how you use the site, we may process:

  • Order data: name, email, shipping address, phone number, items purchased.
  • Payment data: handled by Stripe; we never store full card numbers.
  • Fulfillment data: shared with Printful to produce and ship your order.
  • Technical data: IP address, browser, device, referrer, pages viewed.
  • Cookies: see the Cookies section below.

Lawful basis

We rely on contract performance (to fulfil your order), legal obligation (accounting, tax), and our legitimate interest in keeping the store secure and improving the experience.

Who we share data with

We share the minimum necessary data with: Stripe (payments), Printful (production and shipping), Vercel (hosting), Neon (database), Google Analytics (anonymised traffic stats). Each provider has its own privacy terms.

How long we keep data

Order and accounting data is kept for 7 years as required by Estonian law. Marketing logs and analytics are kept up to 26 months and then anonymised or deleted.

Your rights

Under GDPR you have the right to:

  • access the personal data we hold about you
  • request correction or deletion
  • restrict or object to processing
  • data portability
  • lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon)

To exercise any of these rights, write to support@kalew.ee.

Cookies

We use a small number of strictly necessary cookies (cart, language, session). Google Analytics uses cookies to count visits in an aggregated way; you can block them in your browser without breaking the store.

Security

Traffic to kalew.ee is encrypted (HTTPS). Payment data flows directly to Stripe and never touches our servers in plain form.

Changes

We may update this policy. The latest version always lives at this URL with a new "last updated" date.

Contact

Privacy questions: support@kalew.ee.